Tue Apr 25, 2023 – 2:41 pm EDT
(LifeSiteNews) — Bud Light sales figures dropped 17% midway through the month amid ongoing backlash over the company’s decision to honor “transgender” TikTok activist Dylan Mulvaney earlier this month. The beer corporation also saw two of its senior-level marketing executives take a leave of absence in the past week as conservatives engage in a massive boycott against what’s widely been seen as a betrayal of Bud Light’s customer base.
Citing data from NielsenIQ and Bump Williams Consulting, The New York Post reported Monday that “Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.”
That follows an earlier “6% drop in sales dollars and 11% drop in volume” during the week immediately following Bud Light’s disastrous April 1 public partnership with 26-year-old “transgender” activist Dylan Mulvaney in what The National Pulse dubbed “a failed Bud Light marketing attempt to alter its targeted demographic.”
Beer industry newsletter Insights Express called the figures “staggering” in an April 23 newsletter cited by The Post. “Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB
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