Nationwide, swarms of pre-teen girls are flooding into high-end beauty stores, spending hundreds on sophisticated makeup and skincare products.
These nine-though-twelve-year-olds are called “tweens” because they are in-between childhood and the teenage years. And tween social media influencers are leading the way, often demonstrating their complex regimes, using expensive and often unnecessary items like clay masks, eyebrow shapers, and more, that appear to be made for grown-ups.
On TikTok, #TweenSkincare garners an estimated 49.5 million views on the social media site.
Medical Concerns
Dermatologist Brooke Jeffy pushes back, regularly posting to TikTok discouraging the trend.
“I just died a little,” she said on TikTok, “Why does this adorable 11-year-old need makeup and the skincare routine more complicated than mine?”
Dr. Jeffy says skincare products in particular are often not suited for tweens, and warns against using products containing harsh exfoliants and anti-aging ingredients.
“Many of these skincare products deal with adult skin issues, so age-related changes like wrinkles, hyper-pigmentation, and dullness to the skin, which kids don’t have,” she told ABC News.
Dr. Jeffy said using the wrong products can potentially harm a child’s skin barrier.
“When that barrier is not working effectively we get things like
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