With faith and family-friendly content increasingly making a larger splash in theaters, TV, and streaming platforms, Bill Abbott, president and CEO of Great American Media, is exuberant about the future of entertainment.
And Abbott has many reasons to be elated.
Great American Family has consistently been the fastest-growing channel on cable, and Abbott recently took over as head of Great American Pure Flix, the streaming platform formerly known as Pure Flix, following a highly publicized merger.
“It’s been a great journey,” Abbott, who previously headed the Hallmark Channel, recently told CBN’s “Quick Start” podcast. “And we’ve had a lot of success so far.”
Great American Media’s properties offer clean, family-friendly content millions of Americans crave and have yet have too often been left wanting, with Hollywood churning out a plethora of movies and TV shows that relish in violence, sex, and other objectionable content.
Abbott was candid when asked why he believes the faith and family-friendly audience has been overlooked for so long.
“It’s because, quite frankly, the coastal elites have a different sensibility,” he said. “What is rewarded in Hollywood is being shocking and … pushing the envelope as far as possible.”
Sadly, Abbott said the emphasis is too often
The remainder of this article is available in its entirety at CBN