Thu Jun 1, 2023 – 5:33 pm EDT
(LifeSiteNews) — As America enters LGBT “Pride” Month yet again this year, LGBT activists find themselves reassessing their tactics to ensure corporate fealty to their ideology in the face of rising pushback from conservative Americans.
In recent years, mainstream U.S. brands have signaled their devotion to “pride” in various ways, from public statements and rainbow logos to financial support for left-wing groups and even political advocacy against conservative policies. Conservative and religious Americans’ patience with such antics has thinned accordingly, most recently manifesting in boycotts against Bud Light for affirming the “womanhood” of “transgender” male influencer Dylan Mulvaney and Target for selling LGBT merchandise, including for children, some of which it has since pulled under pressure.
The success of these efforts is now causing LGBT activists to second-guess their strategies, the Associated Press reports.
“Now’s not the time to back down,” said Brian K. Bond, executive director of the pro-LGBT group PFLAG. “I think both business and us as citizens need to look within ourselves into new strategies. The old models aren’t necessarily working.”
Ideas under consideration so far include counter-boycotts and letter-writing campaigns urging Target not to
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