A new survey exploring opinions about faith in entertainment found a widespread global belief that Hollywood needs to do a better job of accurately portraying faith and religion.
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The sweeping Global Faith and Entertainment study, conducted by HarrisX in partnership with the Faith and Media Initiative, surveyed nearly 10,000 entertainment consumers in 11 countries, yielding comprehensive results that provide a lens into how the masses view this important issue.
The vast majority of Americans who consume entertainment (69%) believe “TV and movies perpetuate religious stereotypes,” according to the results. Meanwhile, 68% of global viewers would like to see diverse religious representations in movies and TV.
And, perhaps most interestingly, a majority of consumers believe religious identity is the most underrepresented and “most sensationalized” of identities covered in entertainment.
Many people don’t see their faith represented on the big and small screens as often as they see sexual orientation, race, and gender, and feel it’s often stereotypically presented when it does end up emerging.
An even stronger majority of international consumers (80%) believe it’s important for entertainment venues to take steps to improve portrayals of religious experience to improve accuracy.
Frank Patterson, CEO
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