Tue Apr 18, 2023 – 5:33 pm EDT
(LifeSiteNews) — In one of the most successful conservative boycotts in recent memory, Bud Light is currently losing billions of dollars over its decision to feature “transgender” influencer Dylan Mulvaney as its mascot. Mulvaney is certainly doing his job, but not quite as Bud Light anticipated — he is influencing Bud Light drinkers to purchase different beers, instead.
Far more offensively, though, was Mulvaney’s deal with Nike. Mulvaney is a man. He has no breasts. That didn’t stop Nike from hiring Mulvaney from modeling women’s clothing, including leggings and a sports bra. It is hard not to see Nike’s move as a deliberate provocation — they’ve been a woke corporation for some time, as thus it was probably a safe move for them as those angered by the posts are not their target demographic, anyway.
Nike has been all in on this stuff for some time — their entire “BeTrue” campaign features brand marketing targeted directly at the LGBT movement: “The 2022 Be True Collection is a celebration of love through identity, expression, and sport. LGBTQIA+ athletes are redefining what sport means for the future and uniting people
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