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Published: June 13, 2024

Popular Fitness Center Calls LGBT, BLM Symbols ‘Freedom of Expression,’ but US Flags Not Allowed

By The Editor

A memo circulated internally at 24 Hour Fitness is reportedly labeling symbols associated with Black Lives Matter and LGBT Pride as “freedom of expression” while banning patriotic imagery — like the American flag — except for on certain U.S. holidays.

The letter first obtained by the viral social media activist behind Libs of TikTok reportedly states employees should “bring their full selves to work every day” and encourages staffers — which the company calls “team members” — to dress in apparel that shows “solidarity and support” for specific causes.

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Employees at the gym chain are allowed — at all times — to wear clothing with phrases and images supporting Black Lives Matter, LGBT Pride, and Juneteenth. The memo further states patriotic apparel with the “[U.S.] Flag or United States logo” is only permitted “on holidays such as Memorial Day, Flag Day, July 4th, Veteran’s Day, Patriots Day, etc.”

“If other occasions come up where team members would like the opportunity for personal expression, please consult with your [general manager] and/or line manager,” the memo purportedly adds.

CBN News has reached out to 24 Hour Fitness’ press office for a statement. If a representative for the gym responds,

The remainder of this article is available in its entirety at CBN


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