This holiday season Target stores are not only rolling out Christmas trees, tinsel, and other decor, the mega-store is also featuring LGBTQ-themed holiday products including Santa figurines waving pride flags and nutcrackers wearing rainbow hats.
The retail store’s latest promotion of the LGBTQ agenda comes just six months after the company lost nearly $15 billion in stock value due to a boycott over its prominent Pride displays and transgender swimwear in June.
“Target outdid itself this year for Christmas,” @endwokeness wrote on X.
Target outdid itself this year for Christmas pic.twitter.com/F0YpLmOrkt
— End Wokeness (@EndWokeness) November 15, 2023
One person commented, “Wow just wow. You would think they would have learned from the last time. When will companies finally start to realize it? Go woke, go broke!”
But the retail giant does not appear to have learned that lesson.
“Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year,” Target spokesperson Kayla Castaneda said in June.
The retail juggernaut recently hired Erik Thompson, an LGBTQ activist, to oversee “LGBTQIA+ multicultural merchandising strategy and pride businesses.”
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