Dude Perfect — the five-man crew focused on “giving back, spreading joy, and glorifying Jesus Christ,” according to their website — just earned a whopping $100 million cash infusion.
The five dudes behind the viral YouTube account, Coby Cotton, Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney, have garnered international attention over the years for their trick-shot videos and winsome content.
Listen to them on the latest episode of “Quick Start”
The more than $100 million investment from Highmount Capital marks Dude Perfect’s first external influx of cash, Axios reported, noting the guys, who met as roommates at Texas A&M University and began posting content to YouTube in 2009, have invested their revenue directly into their own expansion. The company stated this year, though, that total profits are expected to exceed $50 million, doubling their revenue from 2022, according to the Wall Street Journal.
Speaking to Axios, Coby Cotton said the group plans to use the money to build out a management team, expand its staff, and bring a CEO on board. Additionally, the Christian guys are planning an international tour and are looking into translating their videos into other languages.
And about a year and half ago, the Dude Perfect cofounders released a plan to build a $100
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