Wed Jun 7, 2023 – 11:27 am EDT
(Conservative Treehouse) — The New York Times has gained insider information on the current advertising revenue for the social media platform Twitter. Ignoring the nonsense narrative engineering and just focusing on the data itself, the revenue side for Twitter is half what we previously estimated. This makes the overlay for decisions on platform content even more stark.
According to the data, ad revenue for the month of April was a lacklustre $88 million. That’s a pace of just over $1 billion a year. With a pre-Musk operating expense of $4.5 billion, and pre-Musk revenue at $4 billion cited by the Twitter owner as the backdrop, here’s the outlook.
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Assuming post-Musk labor cost reductions saved $500 million, a decline in revenue to $1 billion/yr would be a $3.0 billion deficit; to wit, you would need to add the $1.5 billion in debt service as part of the investor buyout structure.
That puts Twitter into a $4.5 billion loss ballpark per year.
This is the high end of what Musk previously estimated in public statements. Now we see why. From the Times:
Twitter’s U.S. advertising
The remainder of this article is available in its entirety at LifeSite News
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