Sat Apr 22, 2023 – 9:56 pm EDT
(LifeSiteNews) — The vice president of marketing for Bud Light has taken a leave of absence and will be replaced by Budweiser’s vice president of global marketing, according to a Friday report by AdAge. The news comes as Bud Light faces massive pushback over its decision to spotlight divisive transgender-identifying Tik Tok influencer Dylan Mulvaney earlier this month.
According to the report, Bud Light marketing VP Alissa Heinerscheid is taking a leave of absence from the role she has held since June 2022. She will be replaced by Budweiser global marketing vice president Todd Allen. It’s unclear when or if Heinerscheid will return to her position.
Bud Light became the target of blowback earlier this month after the beer company featured Mulvaney, a 26-year-old transgender activist, on a promotional beer can in what The National Pulse dubbed “a failed Bud Light marketing attempt to alter its targeted demographic.” The move came after Heinerscheid said during a recent podcast interview that she had wanted to change course on Bud Light’s “fratty” image and promote “inclusivity.”
RELATED: Bud Light spits on its consumer base with ghoulish ‘transgender’ spokesman Dylan Mulvaney
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