Thu Jun 29, 2023 – 3:47 pm EDT
(LifeSiteNews) — One of the makers of COVID-19 vaccine advertisements for the provincial government of Saskatchewan has admitted to playing on people’s “base potential fear” as a way of promoting the novel injections.
“We strategized that if someone’s vaccination status began affecting their social life, travel plans, or entertainment, that could be the final motivation needed to get on board. So, we tapped into a base potential fear of this group: the fear of missing out,” wrote the Brown Communications Group, which made COVID-19 vaccination advertisements for Saskatchewan’s Ministry of Health, on its website.
Under the subheading “The Challenge,” Brown explained that the agency “needed residents to help fight against COVID-19 by getting vaccinated – but a significant portion of 18-39-year-olds were still straggling behind.”
“At the time of the campaign, those who feared COVID-19 and those who were community-minded had already received the vaccine. That’s why appealing to our audience’s altruism or sense of greater good wasn’t going to be effective,” the agency added under the subheading, “Our Solution.”
Under the subheading “The Work,” Brown Communications Group outlined just how it “tapped into” this “base potential fear.”
The remainder of this article is available in its entirety at LifeSite News
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