Wed Aug 2, 2023 – 2:15 pm EDTWed Aug 2, 2023 – 2:28 pm EDT
(LifeSiteNews) — The verdict is in: the social conservative backlash to Bud Light’s decision to use transgender activist Dylan Mulvaney as a brand ambassador constitutes one of the most successful boycotts in recent political history. From the New York Post:
Many Anheuser-Busch distributors say they are resigned to their painful Bud Light losses — and that they have given up on luring back disaffected customers following the Dylan Mulvaney fiasco, The Post has learned. After four months of hiring freezes and layoffs — with some beer truck drivers getting heckled and harassed even as Bud Light sales have dropped by more than 25% — Anheuser-Busch wholesalers have accepted that they have lost a chunk of their customers for good — and need to focus on a new crop of drinkers.
“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
In fact, industry insiders expect Bud Light sales to continue
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