Thu Aug 10, 2023 – 6:14 pm EDT
(LifeSiteNews) – Beverage and brewing company Anheuser-Busch InBev is selling off eight of its beer and drink brands to a cannabis company in the latest sign of financial woes brought on by a consumer revolt when iconic brand Bud Light decided to wade into gender politics.
Earlier this year, Bud Light came under fire for a promotional partnership with Dylan Mulvaney, a male TikTok celebrity who “identifies” as a woman, in which it congratulated him on “365 days of womanhood” with commemorative Bud Light cans bearing his face. The news sparked a substantial backlash against the brand and its owners to the point that last month it fell out of the top 10 most popular beer brands in the United States.
Now, National Review reported that Anheuser-Busch has agreed to sell Shock Top, Blue Point, Breckenridge Brewery, Redhook Brewery, HiBall Energy, and two other brands to Tilray Brands. The deal includes those brands’ associated employees, pubs, and breweries.
How much Tilray is paying for the brands is not yet known, but Anheuser-Busch needs the money to alleviate the financial hit it continues to take due to longtime customers ditching
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