Fri Dec 2, 2022 – 4:20 pm EST
(LifeSiteNews) — After widespread public outrage, Canadian clothing retailer Simons axed its controversial pro-euthanasia advertisement campaign.
Quebec-based clothing company Simons removed its controversial advertisement campaign “All is Beauty” – the accompanying video featured the title “The Most Beautiful Exit” – after facing numerous accusations that the promotion glamorized assisted suicide.
The campaign, which initially launched in late October, sparked controversy on social media throughout November. As of December 1, the ads are no longer present on the company’s official website or YouTube page.
The ad campaign had featured the story of 37-year-old British Columbia woman Jennyfer Hatch, who on October 23 had opted to die by doctor-assisted suicide due to chronic pain she experienced from having Ehlers-Danlos syndrome.
The company said the intention of the video was for it to be an “inspiration,” with CEO Peter Simons saying, “We really felt — after everything we’ve been through in the last two years and everyone’s been through — maybe it would resonate more to do a project that’s less commercially oriented and more focused on inspiration and values that we hold dear.”
Reacting to Simons’ statement, LifeSiteNews’ Jonathon Van
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