The organization behind the “He Gets Us” campaign, widely recognized for its compelling Super Bowl advertisements, is now gearing up for a significant presence at the upcoming Summer Olympics.
The campaign, which has captured the nation’s attention with its modern take on Jesus’s teachings, also aims to share its message at major events like the NFL Draft, both the Republican and Democratic National Conventions, and on an international stage.
Jason Vanderground with the company’s ad agency, BrandHaven, celebrates its quick rise to success, competing as a top 100 advertising company in just two years.
“And anytime you’re trying to get a message of Jesus across, you know, in the middle of like a beer and chips, like you’ve got to do something that’s very visually interesting and provocative in order to drive those kinds of numbers and, and get people to the website,” said Vanderground.
Most recently, “He Gets Us” spent an estimated $17 million on Super Bowl ads dedicated to the gospel message of loving your neighbor. Despite some questioning the hefty expenditure, Vanderground defended the approach, emphasizing the campaign’s goal to emulate Jesus’s generosity and reach both believers and skeptics.
FEBRUARY: ‘He Gets Us’ Super Bowl Ad Sparks Viral
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