Nike is taking New York-based company MSCHF to court for releasing the controversial “Satan Shoes” Monday.
The shoe design, which was a collaboration with “Old Town Road” rapper Lil Nas X, was crafted using pairs of Nike Air Max 97s. MSCHF reportedly included a drop of actual human blood in each shoe it modified.
“Nike filed a trademark infringement and dilution complaint against MSCHF related to the Satan Shoes,” Nike Media Relations told CBN News on Tuesday.
“We don’t have any further details to share on pending legal matters. However, we can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project.”
Nike is suing MSCHF for their Satan Shoes that dropped today. Below is their case filing with some of the complaints: pic.twitter.com/5mwmptK4pW
— Mohak (@themacint0sh) March 29, 2021
In the lawsuit, Nike requests that the court “immediately and permanently stop MSCHF from fulfilling all orders for its unauthorized Satan Shoes.”
The shoe decorations include a Bible scripture reference of Luke 10:18, which refers to Satan’s fall from heaven, an upside-down cross, and a pentagram attached to the shoelaces.
MSCHF x Lil Nas X “Satan Shoes”
Nike Air Max ’97
Contains 60cc ink and 1 drop of human blood
666 Pairs, individually numbered
$1,018
March 29th, 2021 pic.twitter.com/XUMA9TKGSX— SAINT (@saint) March 26, 2021
Lil Nas X is not mentioned as a defendant in Nike’s lawsuit. Shortly before the launch of Satan Shoes, the rapper released a shocking music video that depicts him coaxing Satan in an attempt to steal his horns.
The shoes were made available for purchase on March 29 for $1,018 a pair. MSCHF issued a limited quantity of the shoes – only 666 pairs – which sold out shortly after its release, according to Fox Business.
Additionally, people see Nike’s well-known white swoosh that adorns the side of each shoe, leading some to believe that the company supports the accompanying demonic design elements.
“Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes,” the lawsuit reads. “Moreover, MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike. In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on mistaken belief that Nike has authorized or approved this product.”
CBN News has reached out to MSCHF for comment about the lawsuit. This story will be updated if we receive a reply.
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