WARSAW, November 10, 2017 (LifeSiteNews) – A cute but controversial advertising campaign funded by Poland’s Ministry for Health is advising would-be parents to be “like rabbits.”
A 30 second television commercial entitled “Króliczki” (“Little bunnies”) features rabbits bouncing around a stylized landscape. A voiceover purporting to be by one of the bunnies says:
“We rabbits know how to parent many offspring. Do you want to know our secret? First, we exercise a lot. Second, we eat healthily. Third, we don’t stress out when we don’t have to. And fourth, we don’t burn the candle at both ends. So when you want to become parents, take bunnies as a model.”
“I know what I’m talking about,” the rabbit continues. “My father had 63 of us!”
At the end of the ad, a man picks up one of the animals and says “We support a healthy lifestyle–Ministry for Health.”
The campaign aims to create awareness among the adult Polish population that healthy living improves fertility.
Watch the ad (in Polish):
The Ministry of Health has been under fire for the 2.7 million zloty ($472,000) campaign. Critics like linguist Professor Jerzy Balczak say that the association of fertility with rabbits
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