Wed Aug 16, 2023 – 9:01 pm EDT
(LifeSiteNews) – Retail giant Target’s quarterly sales have fallen for the first time in six years amid ongoing hostility to the company’s forays into “woke ideology.”
CNN reported that the company’s sales (excluding new locations open for less than a year) declined 5.4% in the latest quarter and its online sales fell 10.5%. Target stock did rise 5% on Wednesday morning, though overall it is down 27% from last year.
Analyst Michael Baker attributed the news to both a product “mix that skews too discretionary” at a time when overall consumers are said to be spending less on non-essential goods, “as well as the Pride merchandise issues.”
For years, Target has signaled fealty to the LGBT movement, an issue that was reignited this year when it publicly declared its support for LGBT lobbying group GLSEN, which advocates for comprehensive integration of pro-LGBT themes in public education, including sexually explicit books, began selling LGBT-themed apparel for children, including infants, sparking a conservative boycott.
The company pulled a few of the most extreme items from shelves in response to pressure but has not cut ties to LGBT activists. A federal
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