ANALYSIS
Box office hit films spotlighting faith. Super Bowl commercials about Jesus. Ads inviting viewers to take a moment to pray. These are just some of the cultural moments in recent years that are turning people’s eyes toward faith.
As leaders of organizations that seek to serve the big C Church, it’s humbling to see how God can move through technology, media and cutural trends to make himself known. Even more encouraging is to see diverse ministry partners coming together to contribute to that goal, but not in uniformity. Rather, they’re using their unique strengths to collectively introduce the world to Jesus in the most innovative ways.
One way we’re seeing this take shape is through the transformative power of storytelling. In a recent study on faith in TV, 80% of global audiences say it is important for the entertainment industry to improve their portrayals of faith and make them more accurate. People want to experience God by knowing more about his story.
In response to that desire, we are seeing a new caliber of media emerging through vivid and beautiful stories of faith told through TV, film and even social media. Incredibly talented artists and creators, inspired by the gospel —
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