Tue Aug 1, 2023 – 5:14 pm EDT
(LifeSiteNews) — Costa Coffee, the U.K.’s biggest and fastest growing coffee chain, is facing a boycott following the appearance of a shocking image of mutilation on one of its branded vehicles.
The image, which features a pouting cartoon figure sporting double mastectomy scars, has sparked outrage online. Angry users of social media have joined health advisers and therapists to denounce the “glorification of self harm” which began to circulate online on July 31.
Dear @CostaCoffee,
Could you kindly explain why you are glorifying irreversible surgery performed on healthy breasts of women for a mental health condition? pic.twitter.com/9NyFPYj9J3
— James Esses (@JamesEsses) July 31, 2023
According to the Daily Mail, the image is taken from a mural designed for the Brighton “Pride” festival, a spectacle celebrating disordered lifestyles based on extreme sexual perversions.
Responses on social media ranged from disgust at the promotion of mental illness-based mutilation, to outrage from female cancer sufferers compelled to remove their own breasts by disease.
Social contagion
Reacting to the new advertisement, human rights adviser Helen Joyce told the Daily Telegraph “It’s disgustingly irresponsible of Costa to suggest-sell – even glorify –
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